MLM is an acronym of Multi-Level Marketing which is sometimes also known as Network Marketing or Referral Marketing.
This is a business marketing strategy that has structures put in place to compensate the sales agents or representatives for the sales they generate as well as for the sales of the other sales people that fall below them.
By this, I mean the sales people that are recruited and trained by the senior sales agent or representative. This in turns creates a network structure whereby the sales agents keep recruiting and those who are recruited in turn recruit others. The recruited sales force is referred to as the participant’s down-line.
What is MLM?
It is a distribution or marketing system that is designed to channel Products or Services from a manufacturer to the consumer via a network of independent distributors. The structure is designed to cut out the middle man. This kind of marketing involves a sales representative, who is also referred to as a distributor, partner or associate, who sources for customers and recruits and trains another sales rep to get more customers. The sales person is authorized to distribute the company’s Products and Services. A company that uses this kind of arrangement usually only pays the sales representatives in commissions, not salaries. Simply put the sales representative gets paid based on their level of hard work and portfolio. For them, as long as they can sell, the sky is the limit.
Who is an MLM Coach?
An MLM coach is someone who is quite experienced in this field and qualified enough to help you grow your MLM business. The coaches have the necessary experience to guide you through the best decisions to make for any particular MLM business situation. A good coach will want you to understand the reasons behind their decisions and to learn how they do what they do.
In most cases, your coach will be a successful distributor in your up-line or your sponsor; although, it is not limited to only these as you may seek someone outside your line of sponsorship.
A Good MLM Coach
This is someone who has achieved success in this field and line of work and is experienced. They should be in a position to guide you through making some tough decisions in the business. Having said that, it is important to note that a good MLM coach will expand your knowledge on this business in terms of;
Leadership, Branding, Prospecting, Public Relations and Motivation
Before hiring any coach, it would be wise to try and get some background information on them. If possible, it would even be better if you can build a rapport with them.
Tips to Finding a Good MLM Coach and Success:
Find a coach who does the kind of advertising that you are interested in. This provides the best opportunity for learning because both of you are in the same line of work. They know and understand the challenges that you face in that line of work because they have gone through them as well. It provides an easier platform to learn what they do best.
They don’t have to be someone you know or are able to contact directly. As long as you have identified someone who is making the kind of success that you desire, approach them, get to know them, build a rapport and then find ways to work together.
Become ready and willing to accept and follow instructions and guidance from your coach. In this business, swallowing your pride and checking your ego can get you far sometimes, because you are dealing with someone who has experience and the necessary skills to help you get where you want.
Take action from what you learn from your coach. This kind of action has to be consistent and persistent for a period of time so that you can realize results. Hard work and practice will get you far in the MLM business.
Seek out a mentor that you can connect with. This simply means that you should find the mentor who you can understand their style of teaching well and be able to apply them in the field alone. Usually, the company will provide viable options to you free of charge, because your success means the company’s success.
Certainly MLM coaching is the way to go!